Syria's embedded finance platform

Financial services, wherever business happens in Syria.

Trustera connects Syria's banks, wallets, agents, billers and international corridors once, and delivers financial services inside the products of the businesses people already deal with. Designed for Syria's payment framework, with settlement through a regulated Syrian bank.

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Bank Wallet Biller Agent Employer Corridor Platform Distributor Trustera

Syria has a financial system. What it has lacked is access to it.

Banks, Islamic banks, microfinance institutions, exchange houses, telco wallets, a bill switch and a card network each serve their own customers on their own terms. Everyone else deals in cash: most workers, most small businesses, most families receiving money from abroad. Trustera puts financial services where those people already are: at the employer, the grocer, the courier, the telco and the school.

One system, by design

Designed as a single platform across payment services, e-money, collection, open finance, remittances and agent networks, rather than a set of separate products. Settlement and safeguarded float sit with a regulated Syrian sponsor bank.

Connect once

A bank, a wallet, the bill switch, e-government services, card processing, agents and international corridors each connect to Trustera once and reach all the others as they join.

Business to business

Our clients are institutions, corridors, platforms, billers, merchants and programmes. Everything we deliver carries your brand. Your customer stays yours.

Inclusive by outcome

Financial inclusion in Syria will come through the businesses in people's lives. Trustera turns each of them into a financial access point.

Sanctions relief has reopened the corridors into Syria. A modern payment framework is taking shape inside it. Trustera is built at the point where the two meet.

Four capabilities, one trusted settlement

A partner takes one or more of the four. All four run on the same rail, the same ledger and the same record.

Distribution network

Connect once. Reach the network as it grows.

Each institution, corridor, biller and channel connects to Trustera once. From that moment it can reach every other counterparty on the platform, including those that join later. Any service on the platform is deliverable through any of them.

What moves, and through what
  • Into Syria: remittance corridors and money transfer operators; global platform payouts to creators, sellers and freelancers; international payment providers using Trustera as their Syria local payment method; donor, development and NGO programme funds.
  • Across Syria: payroll and government disbursements; bills through the national switch and fees through e-government; loan instalments, premiums, school fees, invoices and promissory notes; merchant acceptance by code, QR and card; cash-in, cash-out and pickup at agents; outbound payments as regulation allows.
  • To any endpoint: bank and microfinance accounts, wallets, cards, merchant settlement and cash at agents, reached through bank apps, super apps, fintechs, e-commerce, retailers, HR platforms, NGOs and distributors.
  • Through any channel: API, SDKs for Android, iOS, Flutter, React Native and web, hosted white-label pages, an agent app and USSD. Status per transaction; statement per settlement cycle.

Embedded finance

Your brand. Our rail.

Regulated capability from our sponsor bank, packaged by Trustera into financial products and delivered inside your product under your brand. You bring your customers and your interface; the rails, the ledger and the compliance are already there.

The products, each available as a service
  • Accounts: stored-value accounts under your brand; virtual accounts per payer; escrow, programme, payroll and float accounts.
  • Payments: single and bulk payouts, remittance receipt, transfers between accounts and institutions, incentive and commission distribution.
  • Collections: bills, fees, premiums, instalments and invoices from any channel, reconciled automatically by virtual account.
  • Cash: cash-in, cash-out and pickup through the agent network: couriers, grocers, terminals and exchange houses.
  • Credit and cover: financing and insurance requests captured in your product, routed to licensed institutions who decide, collected on the platform.
  • Assurance: KYC at onboarding, reconciliation and statements per cycle, loyalty ledger, reporting in the format your governance or regulator requires.

Origination marketplace

Your customers financed by licensed institutions.

Demand for financing and cover arises wherever business happens. Trustera captures it there, verifies and scores it, and routes it to the licensed lender or insurer whose appetite fits. They decide and book. You stay out of the credit business.

How origination works
  • Demand, captured on your side: instalments at checkout, a retailer's next order financed at delivery, salary advance against verified payroll, working capital against merchant turnover, credit-life and device cover, invoices and promissory notes for discounting.
  • What Trustera does in between: takes the application inside your product with identity and KYC; checks exposure across participating institutions, with consent; attaches a credit or working-capital signal from the transaction record; routes to the matching institution and tracks the decision; disburses, collects and reports arrears.
  • Supply, from licensed institutions: conventional and Islamic banks, microfinance institutions, leasing companies, insurers, and donor or development facilities through a licensed lender, matched by product, ticket, tenor, sector and stated appetite.

Decision intelligence

Decisions, delivered.

Every payment, collection, payout and repayment on the platform becomes part of a record of verified financial behaviour, in a market with no credit bureau. Trustera turns that record into decisions for the partners entitled to them. Computation runs in Syria on consented data; you receive answers, never other people's data.

What it delivers
  • Verification: identity, account and beneficiary confirmation before money moves; deduplication across programmes and implementing partners.
  • Exposure and scoring: borrower exposure across participating institutions, with consent; credit and working-capital scores for individuals, retailers and merchants, built from repayment and trade behaviour.
  • Business intelligence: merchant turnover, retailer performance and route-to-market analytics for lenders, distributors and brands.
  • Reporting: beneficiary-level programme reporting for funders, portfolio quality for lenders, regulatory formats for the central bank.
The foundation

Trusted settlement

One rail, one ledger, one record. This is what makes the four capabilities usable between parties who have never dealt with each other.

Compliant by design

Trustera is designed to be your Syrian counterparty of record, with local compliance, KYC and AML screening and reporting embedded in the Syrian leg of every transaction.

Settled

Every flow settles through a regulated Syrian sponsor bank on agreed cycles. Client and partner float is safeguarded there and reconciled daily.

Recorded

A double-entry ledger, reconciliation at every level, and one statement per cycle. Two parties settle any question by reference to the same record.

What you retain

Your own licence obligations, your customer relationship and data, and your credit decisions. Trustera originates, routes, settles and records; you remain accountable for your business.

Connect once. Serve everyone.

Connect once.
Serve everyone.

Every institution, corridor, biller and channel that joins is reachable by every other. The gate opens for everyone when the framework takes effect; what decides the market is who walks through it already connected.

Who it's for

One connection, and the whole platform behind it

Choose the business you are. Each one connects for a single reason and gains the rest of the network as it forms.

    One commercial agreement and one integration. Services are added as configuration; some follow in later releases.

    In practice

    Three businesses becoming financial access points

    How the platform is designed to work, flow by flow. Each uses the same network, the same ledger and the same settlement.

    A corridor terminating in Syria

    1. A worker in Dubai sends money through a partner corridor.
    2. Trustera screens sender and beneficiary and converts at the regulated rate from the corridor's prefunded float.
    3. The family in Homs chooses wallet credit, account credit or cash at an agent, the same day.
    4. The corridor, the sponsor bank and the central bank reconcile to one posting.

    An employer banking its workforce

    1. An employer opens branded accounts for every worker through its HR platform.
    2. Payroll runs as one instruction, with status per worker.
    3. Workers pay bills, school fees and loan instalments from the account.
    4. A mid-month salary advance is routed to a bank against verified payroll and repaid by deduction.

    A distributor financing its retailers

    1. A beverage distributor invoices three thousand grocers on the rep's phone.
    2. Grocers pay from their account, by QR, or sign a digitised promissory note.
    3. Repayment history becomes a working-capital signal; a microfinance bank funds the next order at delivery.
    4. The grocer repays over the week through the same route.
    Financial inclusion in Syria

    The problem is not accounts. It is journeys that do not complete.

    Most measures of inclusion count who holds an account. In Syria the harder question is whether a financial journey finishes: whether the remittance is collected, the bill is settled without a queue, the salary lands somewhere it can be spent, the loan is granted to the person who repays. Journeys fail for reasons that are structural and specific. We work from seven of them.

    Why journeys failHow the platform is built to answer
    1

    Identity and documentation

    Many people cannot prove who they are to a financial institution's standard, and each institution asks them to prove it again.

    Verify once, reuse everywhereKYC at onboarding is carried across every service on the platform, so a customer identified by their employer, telco or distributor is not asked to start again at the next counter.
    2

    Cash dependency

    Wages, trade and remittances are paid and spent in cash, so there is no digital trail and no reason to leave cash behind.

    Payments firstThe platform is sequenced so that recurring flows come before finance: payroll, bills, collections and remittances build the network, and the record follows.
    3

    Thin formal services

    Branches, products and staff are concentrated in a few cities; for most of the country a bank is not somewhere you can walk into.

    Accounts opened where there is no branchEmbedded accounts are issued through the employer, the app or the distributor, and cash moves through couriers, grocers and exchange houses acting as agents.
    4

    Trust, liquidity and completion

    People abandon a transaction when they cannot be sure the money will arrive, the agent will have cash, or a dispute will be settled.

    A definitive outcome for every instructionStatus per transaction, float safeguarded at a regulated bank, and one record both parties accept. Trust is manufactured on every transaction rather than asked for in advance.
    5

    The riba constraint

    A large share of the population will not take or give interest, and conventional products are either refused or quietly avoided.

    Islamic institutions on equal footingFinancing demand is routed to the institution whose product fits, conventional or Islamic, and structured instruments such as trade finance at delivery are first-class on the platform.
    6

    Poverty and the cost of access

    Fees, minimum balances, travel and time make formal services more expensive than the informal alternative for the people who need them most.

    Delivered inside products people already useServices arrive through the employer, the telco or the retailer at no new acquisition cost, priced as a service to the business rather than to the individual.
    7

    Infrastructure and the last mile

    Connectivity, power and the physical reach of institutions fail in the places where most people live and trade.

    Every channel, including the ones that work offlineUSSD, an agent app, hosted pages and cash at the point of delivery, so a journey can complete on a basic phone, at a shop counter, or at the door.

    Trustera is building a longer-term evidence base on financial inclusion in Syria, drawn from how journeys actually complete or fail across the platform, and intends to publish from it.

    How it works

    Payments build the network. The record builds finance.

    The platform is sequenced so that each stage creates the conditions for the next. This is the order in which it grows, and the order in which partners typically join.

    1Payments 2The record 3Finance 4Network and thecycle repeats
    Stage 1

    Payments create the network

    Inbound remittances and payouts, bill and fee collection, cash-out at agents. Each corridor, biller and channel that connects makes the next connection more valuable.

    Stage 2

    Recurring flows create the record

    Payroll, bills, merchant collections and distributor payments run through the same ledger. Verified financial behaviour accumulates where none existed.

    Stage 3

    The record creates finance

    Credit, insurance and working-capital demand is originated on the record, scored and routed to licensed institutions who decide.

    Stage 4

    Finance deepens the network

    Every financed customer, retailer and worker transacts more on the platform, which strengthens the record and attracts the next institution.

    Partners who join at stage one set the terms on which the later stages are built.

    Joining the platform

    • One agreement, one integration. A single commercial agreement covers every service you take, now and later.
    • Sandbox and SDKs. API, SDKs for Android, iOS, Flutter, React Native and web, hosted white-label pages and an agent app.
    • Live in weeks. Services are added as configuration on the connection you already have; some follow in later releases.
    • Your brand on every screen. Your customer stays in your relationship and your data stays yours.
    • Settlement you can rely on. Settlement and safeguarded float through a regulated Syrian sponsor bank; compliance embedded in the Syrian leg of every transaction.
    Contact

    Talk to us about connecting

    Tell us what kind of business you are and what you want to move, collect, finance or know. We will come back with how the platform applies to you.

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